Sugar Rush: the game

8 Apr


The American Journal of Clinical Nutrition created a study that examined how/if advergames affect children’s eating habits. Advergames promote brands, products, or messages in a video game. This study suggested playing advergames that contain food cues increased the general intake of energy-dense foods. “Some kids can’t get enough of online games where they can pretend to run a candy factory or decorate cakes. But children who play with these games may eat more, and eat more junk food . . .”

Children who play advergames are less likely to realize that an advertisement is hidden within the game. I was curious to see what an advergame was all about, so I went to Disney’s website. On their home page, games and activities are featured second. I decided to play “Sugar Rush” which was promoting Disney’s new film Wreck-It Ralph. Sugar Rush said, “Players always come back to race through this edible world made entirely out of candies, cakes and sweets.” Sugar Rush CharactersI began racing through a fantasy candy land with my new driver, Minty. Trees were made out of peppermint sticks with cotton candy and gumdrops cheered along the side of the racetrack. Wreck-It Ralph is not a movie about candy, cakes, and sweets so I’m confused as to why their associated game is.

Advergames have the ability to influence children’s intake of energy-dense foods. Kids today can easily access iPhone’s, iPad’s, computers, etc. and therefore are exposed to food cues. I think it’s important for parents to make sure games their children play are age appropriate, since children are more likely to be persuaded by advergames than adults. WP 4/8


4 Responses to “Sugar Rush: the game”

  1. Anonymous April 27, 2013 at 8:05 PM #


  2. running July 30, 2013 at 5:17 PM #

    Wonderful post but I was wondering if you could write a litte
    more on this subject? I’d be very thankful if you could elaborate a little bit further. Bless you!

  3. Max January 11, 2014 at 8:15 AM #

    Maybe you should watch wreck it Ralph so you know what the connection is between it and Sugar Rush…. The whole movie takes place in the Sugar Rush game.

  4. bigW April 29, 2014 at 1:22 AM #

    Wow this whole article is just bad journalism. There is no facts to back up your argument and the fact that you say that this game has nothing to do with the wreck it Ralph movie shows that you really did no research at all on the subject. This article seems more like propaganda to me.

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